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  "name": "Bass Pro Shops XPS Creature - 8' - 10 oz. - Black/Orange",
  "description": "The Bass Pro Shops XPS Creature is a deadly bait for pike and muskie and has accounted for untold numbers of giant fish. This durable, soft plastic lure is balanced with an internal lead jighead, to make it swim down at a 45 angle on the fall and then take a horizontal course on the retrieve. You'll find it's one of the most versatile lures on the market, as you can run the Creature on a straight retrieve, use it as a jerk bait, or even troll it over shallow weeds. If you cast, be sure to end each cast with a wide figure-8 and keep a firm hold on your rod, as many strikes will occur at or near the boat! Deadly for big pike and muskie Pre-rigged internal lead head Swims down at a 45 angle on the fall Horizontal swim on the retrieve Versatile bait for casting or trolling",
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    "name": "Bass Pro Shops"
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  "image": "http://assets.basspro.com/image/list/fn_select:jq:first(.%5B%5D%7Cselect(.public_id%20%7C%20endswith(%22main%22)))/3069239.json?$BPSMkt_ProductFeeds$",
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      "value": "COLD WATER LURES 100 133"
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