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  "name": "Rapala BX Jointed Shad - Gold Shiner",
  "description": "All the great features of the BX Series in the most common prey baitfish profile. The Rapala BX Jointed Shad is constructed with a balsa body inside and durable co-polymer shell, allowing you to fish a balsa-style action in the most extreme, rugged conditions. In fact, this lure's strongest features are its action and its durability, as it combines the attributes of traditional balsa baits with the toughness needed to fight large, toothy fish. Other features include a molded 3-D head, gills, and scales; 3-D holographic eyes; and black nickel VMC hooks. Deadly when trolled or cast. Balsa body inside Durable co-polymer shell Molded 3-D head, gills, and scales Incredible lifelike finishes 3-D holographic eyes Black nickel VMC hooks",
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