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  "description": "CLEANSE TO KEEP WHAT YOU HAVEPantene Abundant & Strong Daily Anti-Hair Fall* Shampoo is designed to strengthen your scalp’s hold on existing hair. Formulated with the Pro-Vitamin B5 Complex and Niacinamide, this clinically proven technology helps retain hair longer by reducing scalp oxidative stress — a key contributor to weakened roots.Hair thinning and excessive shedding can feel constant and emotional. The Abundant & Strong 3 Step - shampoo, conditioner, and scalp serum - System was created to reduce hair fall*. With each use, the rich lather gently cleanses while the active formula supports hair retention at the root — so the strands you see in the drain or on your brush become fewer over time.SUPPORT STARTS AT THE ROOTThis technology targets breakage and strand release at the root. Pantene Abundant & Strong supports long-term hair retention while delivering a refreshed feel. The sensory experience includes a light, fresh scent and a clean rinse-out that makes hair visibly thicker from the first use.Over time, the results become even more visible. With regular system use, you can expect up to 85% less hair fall due to breakage in four weeks, and up to 6,000 more strands retained at the root in just eight. It’s not about creating new strands — it’s about helping you hold onto the ones you already have.*Shampoo & Serum reduces scalp oxidative stress to hold hair longer. Conditioner reduces hair fall due to breakage. HOW TO USEMassage into wet hair, working into a lather from root to tip. Rinse thoroughly. Shampoo twice if you’re going multiple days between washes. Follow with Pantene Abundant & Strong Conditioner and Scalp Serum for full-system benefits.",
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